Please plan to join us for

THE NEUROSCIENCE OF TOUCH

A WORKSHOP TO EXPLORE AND SUBSTANTIATE THE RESURGENCE AND IMPORTANCE OF PRINTED MATERIALS IN A DIGITAL WORLD

PRESENTED ON OCTOBER 4

Brands that fully engage their customers leverage haptics — the science of touch — to create impactful marketing pieces that forge memorable and meaningful connections. Presented in connection with Sappi, we’ll tap into the discoveries of renowned neuroscientist Dr. David Eagleman and explore why touch is such a crucial part of the sensory experience, how it influences emotion and decision making, and reveal how appealing to this sense is critical to poignant brand encounters.

Graphic University - Seating is Limited | Graphic Visual Solutions

PROVIDED COURSE MATERIALS INCLUDE

  • A Communicator’s Guide to The Neuroscience of Touch — Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. This brilliant guide unites advances in neuroscience and branding to explore the many ways touch impacts how people perceive brands in today’s modern world
  • Graphic Visual Solutions’ Be Visual
  • Samples showcasing the latest trends in paper for both sheetfed and digital press
  • A discount opportunity on new projects initiated with Graphic that incorporate haptic techniques
  • A chance to win one of several great door prizes at the end of each session
  • …and more!

Seating is limited. For your convenience
there will be two presentations of

THE NEUROSCIENCE OF TOUCH

Beat the clock! RSVP by September 27 to save your seat!
2017/09/28 00:00:00

morning presentation
11:00am – 12:15pm

REGISTER NOW

Register below for the morning presentation of THE NEUROSCIENCE OF TOUCH on October 4.

  • Graphic is offering a FULL CATERED LUNCH to all workshop attendees between 12:15pm — 1:00pm. Would you like to join us?
  • Team Graphic will be on hand for PERSONAL GUIDED TOURS OF GRAPHIC'S CAMPUS at 10:00am. Would you like to take a tour?

afternoon presentation
1:00pm – 2:15pm

REGISTER NOW

Register below for the afternoon presentation of THE NEUROSCIENCE OF TOUCH on October 4.

  • Graphic is offering a FULL CATERED LUNCH to all workshop attendees between 12:15pm — 1:00pm. Would you like to join us?
  • Team Graphic will be on hand for PERSONAL GUIDED TOURS OF GRAPHIC'S CAMPUS at 2:15pm. Would you like to take a tour?

As a bonus for attending, you will receive a copy of Graphic Visual Solutions’ Be Visual

Be Visual - An Award-Winning Showcase of Specialty Print Techniques | Graphic Visual Solutions

Winner of four Bennys at this year’s Premier Print Awards — the highest possible recognition at the graphic arts industry’s largest and most prestigious worldwide printing competition — Be Visual showcases the latest commercial and digital printing techniques available from Graphic for use in your print marketing campaigns. This booklet is a great resource for generating both visual and haptic ideas to elevate your interactions with both prospects and existing customers.

Stay tuned for future events as we approach 2018.

In the meantime, we’d love to hear your ideas regarding topics that would be of interest and benefit to you!

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